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Subhash Staff answered 4 months ago
Instagram ads can be rejected for various reasons, primarily centered around Instagram’s ad policies and community guidelines. Here are some common reasons why your ad might have been rejected:
Inappropriate Content: If your ad contains content that is deemed inappropriate, offensive, or contains nudity, it will likely be rejected.
Violence or Graphic Content: Ads depicting violence, gore, or graphic imagery are generally not allowed.
Discriminatory Practices: Ads that promote discrimination based on race, ethnicity, nationality, religion, gender, sexual orientation, age, or disability are not permitted.
Misleading Claims: Ads that make false or misleading claims about products, services, or offers are likely to be rejected.
Intellectual Property Infringement: If your ad contains copyrighted material or trademarks without proper authorization, it may be rejected.
Prohibited Products or Services: Ads promoting prohibited products or services such as illegal drugs, weapons, tobacco, or adult content will be rejected.
Unacceptable Targeting: If your ad targets sensitive categories such as health, political beliefs, or personal attributes without appropriate consent or compliance, it may be disapproved.
Low-Quality Imagery or Text: Ads with low-quality images, excessive text in images, or unclear messaging may be rejected.
Non-Functional Landing Pages: If the landing page linked to your ad is broken or does not function properly, your ad may be disapproved.
Incomplete Information: Ads that lack necessary information or violate Instagram’s ad creation requirements may be rejected.
To address and resolve these issues:
Review Instagram’s Ad Policies: Familiarize yourself with Instagram’s ad policies and community guidelines to ensure your ad complies with their requirements.
Edit Your Ad Content: If your ad was rejected due to inappropriate content, violence, or misleading claims, consider editing the content to comply with Instagram’s guidelines.
Check for Copyright and Trademark Issues: Ensure that your ad content does not infringe on any intellectual property rights. Obtain proper authorization if necessary.
Revise Targeting and Messaging: Review your ad targeting options and messaging to ensure they comply with Instagram’s policies. Avoid targeting sensitive categories without appropriate consent.
Improve Ad Quality: If your ad was rejected due to low-quality imagery or text, consider improving the visual appeal and clarity of your ad.
Optimize Landing Pages: Ensure that the landing page linked to your ad is functional, relevant, and provides a positive user experience.
Resubmit for Review: After making necessary changes, resubmit your ad for review. Instagram will reevaluate your ad based on the updated content.
By addressing these issues and adhering to Instagram’s ad policies, you can increase the chances of your ad being approved for publication.
Amit Khanna Staff answered 1 day ago
Instagram ads can be rejected for a variety of reasons, most of which are related to violations of Facebook’s (Instagram’s parent company) Advertising Policies. Understanding these common reasons can help you avoid rejections and create ads that are compliant. Here are the most frequent causes of Instagram ads being rejected:
1. Violation of Community Guidelines
Nudity or Adult Content: Instagram has strict guidelines against explicit content, including nudity, sexually suggestive images, or overtly sexual messages.
Violence or Shocking Content: Ads promoting violence, weapons, or violent imagery are often rejected. Graphic or disturbing visuals are also not allowed.
Misleading or Deceptive Content: Any claims or ads that mislead users or contain deceptive information are likely to be flagged. This includes exaggerated claims about products or services that cannot be substantiated.
2. Inappropriate Targeting
Targeting Sensitive Categories: Ads that improperly target audiences based on sensitive categories, such as ethnicity, religion, sexual orientation, or health conditions, may be rejected. Instagram takes a strong stance against discriminatory or exclusionary targeting.
Improper Age Targeting: If your ad promotes age-restricted products (e.g., alcohol, tobacco, gambling), it must comply with regional age limits and be targeted accordingly. Failure to do so can lead to rejection.
3. Misleading or Unclear Call-to-Action (CTA)
Inaccurate CTA: If your call-to-action (CTA) is misleading or doesn’t reflect the true nature of what users will experience when they click on the ad, it can be rejected.
Poor User Experience: Ads that lead to low-quality landing pages, broken links, or pages with excessive pop-ups can also be flagged.
4. Text on Image Policy
Too Much Text in Image: Instagram prefers visual content with minimal text. If your ad image contains too much text (more than 20%), it may not perform well or be rejected outright. This is part of Instagram’s “text in image” rule to maintain a high-quality visual experience.
5. Copyrighted or Trademarked Content
Use of Copyrighted Material: Ads that use images, videos, or content that is copyrighted without permission may be rejected. You must have the right to use the media in your ad.
Trademark Infringement: Using trademarks without permission can also lead to rejections. This includes brand names, logos, or other trademarked elements in your content.
6. Non-compliance with Health Claims
False Health Claims: Ads promoting health-related products or services (e.g., weight loss, supplements, medical treatments) must be accurate and not make exaggerated claims. False or misleading health information will lead to rejections.
Before and After Images: Instagram does not allow “before and after” images that exaggerate the efficacy of a product, especially for health, fitness, or beauty products.
7. Restricted Content
Drugs and Drug-Related Products: Ads promoting recreational drugs, drug paraphernalia, or any illegal substances are prohibited.
Tobacco and Smoking Products: Instagram does not allow ads for cigarettes, e-cigarettes, or vaping products.
Alcohol: Ads for alcohol are restricted and must comply with regional legal regulations. They must also target the correct age group.
Gambling: Ads for gambling, lotteries, and betting must comply with strict regional laws, and targeting must be appropriate.
8. Prohibited Financial Products
Cryptocurrency or High-Risk Investments: Ads promoting cryptocurrency, trading platforms, or high-risk investment schemes are closely monitored and often rejected unless they comply with Facebook’s advertising policies.
Get-Rich-Quick Schemes: Ads promising easy money, including pyramid schemes, multilevel marketing, or other questionable financial offers, will be rejected.
9. Improper Grammar and Spelling
Poor Grammar or Typos: Ads with grammatical errors or spelling mistakes often get rejected as they are perceived as unprofessional and potentially misleading.
Non-Coherent Text: Ads with incoherent or vague messages that confuse the audience or don’t clearly communicate the product or service may also be flagged.
10. Sensitive or Controversial Content
Politics and Social Issues: Ads that discuss or promote political issues, social causes, or advocacy must follow strict guidelines, and if not properly labeled or targeted, they may be rejected.
Controversial Topics: Content related to controversial or sensitive topics (e.g., religion, race, violence) must be handled carefully and adhere to strict policies to avoid rejection.
11. Non-functional Landing Pages
Broken or Non-functional Links: If the ad’s landing page is not working or doesn’t provide the advertised content, the ad can be rejected.
Misleading Landing Pages: Ads that lead users to landing pages that are irrelevant to the ad content or are packed with pop-ups or ads can be disapproved.
12. Irrelevant or Low-Quality Content
Irrelevant Content: Instagram values a good user experience, so ads that are irrelevant to the platform or offer little value to users can be rejected.
Low-Resolution or Pixelated Images: Poor quality visuals or videos will negatively affect the user experience and may lead to rejection.
Tips to Avoid Ad Rejection:
Review Ad Policies: Always check Instagram’s ad policies and guidelines before submitting an ad.
Use High-Quality Media: Ensure your visuals are clear, professionally designed, and free from excessive text.
Accurate Information: Be honest and transparent in your claims and offers.
Respect Community Guidelines: Avoid sensitive topics or materials that violate Instagram’s community standards.
Test Your Landing Page: Ensure the landing page works properly, aligns with the ad, and provides a good user experience.
By adhering to these guidelines and maintaining a high standard of quality, you can reduce the chances of having your Instagram ads rejected.