Amit Khanna
raman Staff answered 6 months ago
Facebook disapproves ads for various reasons, all related to its ad policies. Here are major reasons and how to fix them:
Major Reasons for Disapproval
Prohibited Content: Ads must not promote prohibited products or services, including illegal products, tobacco, drugs, weapons, and adult products.
Fix: Review Facebook’s prohibited content policies and ensure your ad content, landing pages, and associated products do not fall under prohibited categories.
Restricted Content: Some content types are restricted and require adherence to specific guidelines, such as alcohol, dating services, and online gambling.
Fix: If your ad promotes restricted content, ensure you comply with Facebook’s restrictions and provide necessary targeting settings and disclaimers.
Misleading or False Content: Ads must not contain deceptive, false, or misleading claims.
Fix: Ensure your ad content is truthful and accurate. Avoid exaggerated claims and clearly state what your product or service does.
Non-Functional Landing Page: Ads must lead to a functional landing page that does not have excessive pop-ups, is not under construction, or is not irrelevant to the ad content.
Fix: Check your landing page to ensure it loads correctly, is relevant to the ad, and provides a good user experience.
Personal Attributes: Ads must not assert or imply personal attributes like race, ethnicity, religion, beliefs, age, sexual orientation, or gender identity.
Fix: Avoid using language that appears to target users based on personal attributes. Use inclusive and broad language.
Grammar and Profanity: Ads must use proper grammar and avoid profanity.
Fix: Proofread your ad for spelling and grammatical errors. Ensure the language is professional and free of inappropriate language.
Controversial Content: Ads should not contain shocking, sensational, or excessively violent content.
Fix: Avoid using imagery or language that is likely to be perceived as controversial or disturbing.
Intellectual Property: Ads must not use copyrighted material without permission.
Fix: Ensure you have the rights to all images, music, and video content used in your ads.
Steps to Fix and Resubmit Your Ad
Review the Policy Violation: Check the specific reason given by Facebook for the disapproval. This information is typically available in your Facebook Ads Manager under the “Account Quality” section.
Modify Your Ad: Make necessary adjustments to your ad content, targeting, or landing page based on the disapproval reason.
Appeal the Decision: If you believe your ad was disapproved in error, you can request a review by going to the “Account Quality” section and clicking on the “Request Review” button.
Resubmit Your Ad: Once you have made the necessary changes, resubmit your ad for review.
Understanding Facebook’s Ad Policies
To prevent future disapprovals, familiarize yourself with Facebook’s ad policies. Here are key resources:
Facebook Advertising Policies: A comprehensive guide to what is and isn’t allowed.
Facebook Community Standards: Rules on what content is acceptable on Facebook.
Ad Review Process: Understand how Facebook reviews ads and what criteria they use.
Facebook Blueprint Courses: Free online courses provided by Facebook to help advertisers understand the platform and its policies better.
By thoroughly understanding and adhering to Facebook’s ad policies, you can ensure your ads are compliant and reduce the likelihood of disapproval.
Nidhi Staff answered 5 months ago
Facebook ads can be rejected for several reasons, often related to violations of their Advertising Policies or Community Standards. Here are some major reasons why Facebook might reject your ads:
Prohibited Content:
Ads that promote prohibited content such as illegal products or services, adult content, discriminatory practices, misleading claims, or violence may be rejected.
Restricted Content:
Certain content, while not prohibited, may be subject to restrictions. This includes alcohol, gambling, political ads, and cryptocurrency-related ads. Failure to comply with specific guidelines for these categories can lead to rejection.
Sensational Content:
Ads that use overly sensational language, exaggerated claims, or misleading information are likely to be rejected. Facebook aims to ensure ads provide clear and accurate information to users.
Non-Functional Landing Page:
Ads must lead to a functioning landing page that accurately represents the product or service being advertised. Broken links or landing pages that don’t match the ad content can result in rejection.
Low-Quality or Disruptive Content:
Ads that have low-quality images or videos, excessive use of emojis or symbols, or content that is considered disruptive or overly intrusive may be rejected.
Personal Attributes:
Ads must not discriminate against individuals based on personal attributes such as race, ethnicity, religion, age, gender, sexual orientation, disability, or medical condition.
Misleading Claims:
Ads that make misleading or false claims about products, services, or offers may be rejected. Claims related to health, weight loss, financial gains, or other sensitive topics must be substantiated.
Unacceptable Business Practices:
Ads promoting deceptive business practices, such as phishing schemes, pyramid schemes, or unauthorized use of copyrighted content, will be rejected.
Political Ads:
Political ads must adhere to Facebook’s specific political advertising policies, including transparency requirements and verification processes.
Violations of Community Standards:
Ads that violate Facebook’s Community Standards, such as promoting hate speech, violence, or graphic content, will be rejected.
Tips to Avoid Ad Rejection:
Review Policies: Familiarize yourself with Facebook’s Advertising Policies and Community Standards before creating ads.
Use Facebook’s Tools: Use tools like the Ad Preview tool or the Facebook Ad Library to check your ad’s compliance before submission.
Clear and Accurate Information: Ensure your ad content and landing page provide clear, accurate, and relevant information.
High-Quality Content: Use high-quality images or videos and well-written ad copy that adheres to Facebook’s guidelines.
Regular Monitoring: Monitor your ad campaigns regularly for any notifications or feedback from Facebook, and address any issues promptly.
By following Facebook’s guidelines closely and creating ads that adhere to their policies, you can increase the chances of your ads being approved and reaching your target audience effectively.