raman Staff asked 5 years ago
I am running Facebook Ads and Google Adwords campaigns, but i got very little results for the money i spent. What am i doing wrong? Please share your opinion.
Subhash Staff answered 5 years ago
Your insights into the challenges of digital marketing are valuable. Let’s delve into the details:
Digital marketing can be broadly classified into two categories:
- Organic Marketing: This utilizes free resources available on the internet, such as social media platforms and media sites, to promote your business using relevant keywords. The objective is to achieve top rankings on Google search results.
- Paid Ads or PPC (Pay Per Click): This involves paying platforms like Google AdWords and Facebook Ads to display your ads to a defined target audience based on demographics, interests, and location.
Google AdWords typically costs more than Facebook Ads because of the high user engagement on Google’s search engine. AdWords allows your ads to appear at the top or bottom of Google search results when users search for specific keywords you’ve defined in your campaign.
To optimize your campaigns for best results, it’s crucial to have well-defined keywords that are highly relevant to your website. Setting your AdWords keywords to exact match ensures you attract a specific audience actively searching for your products or services on Google.
In contrast, Facebook Ads target users based on demographics and interests, but these users may not necessarily be actively seeking your offerings. While Facebook Ads may seem cheaper and garner more impressions and clicks, they may not translate into actual sales because of their passive nature.
Relevancy is paramount in digital marketing. Google AdWords offers higher relevancy as it targets users actively searching for your offerings in real-time. Moreover, ensuring a seamless user experience on your website for visitors from ads enhances the likelihood of conversion.
While Google AdWords can be costly and susceptible to click fraud from competitors, organic marketing presents a cost-effective alternative. By investing in organic marketing efforts like SEO, Google listings, social media presence, and email marketing, you can achieve sustainable results over time.
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