The Indian Institute of Mass Communication (IIMC) conducts entrance exams for admission to its various postgraduate diploma programs in Journalism, Advertising, and Public Relations. The syllabus for the IIMC entrance exam generally covers the following areas:
For Journalism (English/Hindi/Regional Languages)
General Awareness:
Current affairs (national and international)
Major events in politics, sports, economy, and culture
Knowledge of recent developments in media and communication
General Aptitude:
Logical reasoning
Analytical skills
Numerical ability
Language Skills:
Proficiency in the language of the exam (English/Hindi/regional languages)
Vocabulary
Grammar
Comprehension
Writing skills
Media and Communication:
Basic understanding of media (print, electronic, and digital)
History of media
Role and impact of media in society
Basics of communication and journalism
Social Issues and Ethical Awareness:
Understanding of social issues and current debates
Media ethics and journalistic values
For Advertising and Public Relations
General Awareness:
Current affairs
Important events in business, marketing, and media
General Aptitude:
Logical reasoning
Analytical skills
Numerical ability
Language Skills:
Proficiency in English language
Vocabulary
Grammar
Comprehension
Writing skills
Advertising and Public Relations Concepts:
Basics of advertising and public relations
Media planning and buying
Brand management
Marketing communication
Public relations strategies and tools
Creativity and Brand Awareness:
Creative writing
Campaign planning
Understanding of popular brands and their communication strategies
Media and Communication:
Basic understanding of different media platforms
Role of media in advertising and PR
Exam Pattern
Duration: Usually 2 hours
Mode: Offline (pen and paper)
Type of Questions: Combination of objective (MCQs) and subjective questions
Sections: Vary according to the course but generally include sections on general awareness, language skills, media knowledge, and course-specific topics.
Preparation Tips
Stay Updated: Regularly read newspapers, magazines, and online news portals to keep up with current affairs.
Improve Language Skills: Practice writing essays, reports, and summaries. Work on vocabulary and grammar.
Understand Media Concepts: Read books and articles on media, journalism, advertising, and public relations.
Practice Past Papers: Solve previous years’ question papers and sample papers to understand the exam pattern and difficulty level.
Develop Analytical Skills: Engage in activities that require logical reasoning and problem-solving.
For detailed and updated syllabus information, it is recommended to visit the official IIMC website or refer to the latest IIMC entrance exam notification.
The Indian Institute of Mass Communication (IIMC) Entrance Exam is conducted for admission into various postgraduate diploma programs in mass communication, journalism, advertising, and public relations. The syllabus is designed to assess candidates’ general awareness, language proficiency, analytical skills, and understanding of media-related topics. Here’s a detailed syllabus for the IIMC entrance exam:
General Overview of the Syllabus
The syllabus varies slightly depending on the program, but the following sections are common:
General Awareness
Language Skills (English and Hindi or the chosen regional language)
Media and Communication Aptitude
Analytical and Comprehension Skills
Detailed Syllabus
1. General Awareness
Focuses on assessing the candidate’s knowledge of current affairs and general knowledge. Key topics include:
Current national and international events (politics, economy, sports, etc.)
General knowledge about:
Indian history, culture, and heritage
Indian Constitution and governance
Social and environmental issues
Recent developments in science and technology
Media-related current affairs (trends, controversies, notable events in the media industry)
2. Language Skills
Tests proficiency in English and Hindi or the chosen regional language (for language-specific programs).
Key Areas to Cover:
Grammar and Vocabulary:
Synonyms, antonyms, idioms, and phrases
Sentence correction and completion
Spotting grammatical errors
Comprehension and Writing Skills:
Reading comprehension passages
Essay writing (media and general topics)
Precis writing and paragraph writing
Translation (for bilingual programs)
3. Media and Communication Aptitude
Designed to test your understanding of the media industry, creativity, and interest in communication.
Key Topics:
Basic concepts of journalism, advertising, and public relations
Roles and responsibilities of media in society
Awareness of media ethics and laws
History and evolution of Indian and global media
Creative thinking and problem-solving in media contexts
Current trends in media and communication technology
4. Analytical and Comprehension Skills
Focuses on logical reasoning, critical thinking, and interpretation skills.
Key Topics:
Logical reasoning and puzzles
Data interpretation (charts, graphs, tables)
Critical analysis of issues
Interpretation of passages and reports
Program-Specific Focus Areas
1. PG Diploma in Journalism (English, Hindi, and Regional Languages)
Emphasis on language proficiency (English/Hindi or regional language)
Strong focus on current affairs and general awareness
2. PG Diploma in Advertising and Public Relations
Creativity in advertising concepts
Knowledge of branding and marketing strategies
Basics of public relations and corporate communication
3. PG Diploma in Radio and TV Journalism
Knowledge of broadcast journalism concepts
Awareness of audio-visual media trends
Basics of scripting and production
4. PG Diploma in Digital Media
Understanding of digital platforms and tools
Awareness of social media trends
Basics of content creation and analytics
Exam Pattern
Type: Written test (offline or online)
Duration: 2 hours
Question Types:
Objective (MCQs)
Subjective (essay writing, paragraph writing, etc.)
Preparation Tips
Stay Updated on Current Affairs:
Read newspapers like The Hindu, Indian Express, or Hindustan Times.
Follow current affairs websites and apps like GKToday or AffairsCloud.
Work on Writing Skills:
Practice essays and precis writing regularly.
Focus on media-related and social topics.
Develop Media Awareness:
Study media history, ethics, and laws (e.g., Press Council of India, RTI Act).
Follow media-related developments.
Improve Language Skills:
Practice grammar exercises and vocabulary-building techniques.
Solve comprehension passages from competitive exam books.
Mock Tests and Previous Papers:
Solve IIMC’s previous year question papers.
Attempt mock tests to improve speed and accuracy.