The Indian Institute of Mass Communication (IIMC) conducts entrance exams for admission to its various postgraduate diploma programs in Journalism, Advertising, and Public Relations. The syllabus for the IIMC entrance exam generally covers the following areas:
For Journalism (English/Hindi/Regional Languages)
General Awareness:
Current affairs (national and international)
Major events in politics, sports, economy, and culture
Knowledge of recent developments in media and communication
General Aptitude:
Logical reasoning
Analytical skills
Numerical ability
Language Skills:
Proficiency in the language of the exam (English/Hindi/regional languages)
Vocabulary
Grammar
Comprehension
Writing skills
Media and Communication:
Basic understanding of media (print, electronic, and digital)
History of media
Role and impact of media in society
Basics of communication and journalism
Social Issues and Ethical Awareness:
Understanding of social issues and current debates
Media ethics and journalistic values
For Advertising and Public Relations
General Awareness:
Current affairs
Important events in business, marketing, and media
General Aptitude:
Logical reasoning
Analytical skills
Numerical ability
Language Skills:
Proficiency in English language
Vocabulary
Grammar
Comprehension
Writing skills
Advertising and Public Relations Concepts:
Basics of advertising and public relations
Media planning and buying
Brand management
Marketing communication
Public relations strategies and tools
Creativity and Brand Awareness:
Creative writing
Campaign planning
Understanding of popular brands and their communication strategies
Media and Communication:
Basic understanding of different media platforms
Role of media in advertising and PR
Exam Pattern
Duration: Usually 2 hours
Mode: Offline (pen and paper)
Type of Questions: Combination of objective (MCQs) and subjective questions
Sections: Vary according to the course but generally include sections on general awareness, language skills, media knowledge, and course-specific topics.
Preparation Tips
Stay Updated: Regularly read newspapers, magazines, and online news portals to keep up with current affairs.
Improve Language Skills: Practice writing essays, reports, and summaries. Work on vocabulary and grammar.
Understand Media Concepts: Read books and articles on media, journalism, advertising, and public relations.
Practice Past Papers: Solve previous years’ question papers and sample papers to understand the exam pattern and difficulty level.
Develop Analytical Skills: Engage in activities that require logical reasoning and problem-solving.
For detailed and updated syllabus information, it is recommended to visit the official IIMC website or refer to the latest IIMC entrance exam notification.