Great question! Here are a few easy tips to help you get your traffic growing:
– Register with Google’s Adwords. This will allow you to create ads and target the audience of your choosing. It is possible that someone who would have never found out about your site was searching for something related to the content on it, so setting up an ad for this kind of visitor can be quite potent.
– Place ads on social media networks such as Facebook, Instagram, Reddit, etc. Visit them often and observe what types of posts their users will best respond to in order to make a post on those platforms which would do well too.
– Start a newsletter or email list – having potential customers sign up for more information is one of the best investments you can make. If they enjoy the products on offer, some will be happy to give referral information as well as purchase your items.
– Use PPC Campaign or Google Adwords for converting Blog traffic.
– Expand to new markets whenever possible. Traffic from outside of the US can increase exponentially with just a few tweaks to your site’s code, so capturing the interest of users browsing outside of your native country can be huge. These users may also come back and purchase from you regularly – it’s another great source of income.
– Work on SEO Optimized content on your blog users. This will keep them coming back for more and spending time on your site means they are likely to click on ads.
– Do Press Releases. Reach out to the media outlets in your field of work by writing a press release that is newsworthy. You can then post it. Write unique, engaging articles with informative value to your content.
Do Guest Posting. Get your content on other blogs, forums, and other niche-related websites.
– Make sure to get into link building from authority sites. Ensure that the links you receive are do-follow and that they have high DA. You can also ask for a reciprocal link in order to build relations with another blogger through a joint venture agreement.
– Another way to reach your targeted audience and convert them to your potential customers is to pay for advertising. Promoting on Facebook has many advantages, just like it does in other niches, including the best targeting options.
– Use SEO Tools to get keywords ideas that your targeted market is searching for and then create content around these topics or products that they are looking for. Just make sure you don’t copy!
– Don’t forget about e-mail marketing – your list should be your most valuable tool, so always keep it fresh and encourage those on the list to recommend you to their friends as well as purchase from you.
Converting blog traffic into actual customers or loyal subscribers can be challenging and takes time even if you have killer SEO and PPC campaigns, but here are some practical ways to increase your chances of success:
Create engaging content: The first step in converting blog traffic is to create high-quality, engaging content that resonates with your audience’s pain points. And by content, I mean providing value/solutions to your readers’ problems and not generic guides which are easily available on the internet.
Engage and build personal relationships: Personal branding is the future and most people are yet to realize that. Establish a personal relationship with your blog readers as much as you can because building trust is an essential part of the conversion. For online subscribers (who can’t see you or knows little about you), it is more difficult to believe in you if you don’t give enough reasons to prove you are genuine, reliable, and helpful. Try to leave meaningful replies/comments on others’ content and engage with them too. Engagement should not be expected only from their side.
Use clear calls to action: Calls to action (CTAs) are crucial for converting blog traffic into customers or subscribers. Use clear and compelling CTAs throughout your blog posts, such as encouraging readers to sign up for your newsletter or follow you on social media. But don’t do this aggressively so you might appear too business-oriented.
Offer lead magnets: Lead magnets are free resources that you offer to your readers in exchange for their email addresses or other contact information. These could be e-books, checklists, guides, email newsletters, or webinars that provide value to your readers and encourage them to engage further with your brand. They will get to know your brand even more which can only be beneficial.
Use pop-ups and exit intent pop-ups: Pop-ups and exit intent pop-ups can be effective in capturing the attention of your readers and encouraging them to take action. Use these sparingly and make sure they offer value to your readers.
Optimize your website for conversions: Make sure your website is optimized for conversions by using clear and easy-to-navigate menus, simple checkout processes, and responsive design. Use A/B testing to experiment with different layouts and designs to see what works best for your audience.
Use retargeting ads: Retargeting ads can help you reach readers who have visited your blog but haven’t taken any action. Use retargeting ads to remind them of your brand and offer incentives to encourage them to sign up for freebies or purchase your offer.