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Subhash Staff answered 4 years ago
Getting customer leads is vital for any business. A business can not thrive without a steady stream of customers, so having a network that generates valuable leads is utmost important to business survival. So what are the basics? How can we create a network that ensures that we get genuine quality leads without spending a dime?
To generate customer leads you need to understand a few things:
Content is the key. Your content – its ability to interact and convince an online visitor and convert him into a customer is the vital ingredient to successful lead generation strategy.
Keywords – Every content at its very foundation builds upon a set of keywords which are relevant to business products or services linked to an area. Here are a few examples – digital marketing services India, earthen cookware shop india, desert camps in Osian, etc.
So while planning your digital marketing strategy, you need to think about what your customers will type on google while searching for your products or services and then create content that is very specific to target major keywords.
But people generally don’t just put keywords in Google, they ask questions and expect Google to answer their queries, so these question answer websites become an excellent tool for business marketing.
People trust 3rd party content, reviews, suggestions and referrals to main business website as each and every business claims to be the best in its own right. For customers question answer websites are places where they can get general public opinion and make up their mind.
How content quality affects SEO? While most people skip the creativity part and just copy paste matter from various online sources they miss on originality of the content and hence never reach the relevant audience, for Google does not allow such content top ranks on its search results.
SEO or search engine optimization requires original content, while reaching top ranks on Google requires exceptional creative content writing skills.
Relevant content delivers top ranks on Google. If you are creative enough and can combine humor, satire, intellect and facts to summarize an outcome where you can connect with customers understanding then the sale is done. Such a content will find top ranks on Google no matter where it is posted.
Where to post this content? First and foremost is your own website where this unique and engaging content must be published. Remember – your website is your main business presentation and it has to be impressive enough to churn out maximum customer leads.
Is website the only place for customer leads generation? No, there are many more places where you can reach out to prospective clients like social networks,question answer websites and forums where you can connect with target audience, engage them with quality content and bring them over to your website to make a sale or generate a sales query.
Question answer websites like Quora and Qsans have emerged as leading content marketing channels where digital marketing professionals can market their creative content for free. Creating Top 10 lists, top 5 lists etc are excellent strategies to catapult your newly started business in league with the well established competitors and share limelight.
How about media? Content is not just text, it is pics and videos too, so a business has to work on each one of these and churn out stuff that is relevant and interesting.
There are numerous websites like Slideshare and Youtube where one can post content like presentations and videos which target specific search keywords connecting with online customers.
How to get customer leads for a local business?
Google Listings: The easiest and simplest way is to create a Google Business Listing and optimize it to connect with local audience whenever they search for your products and services. Besides sharing your business updates, a google listing can be used to get and showcase customer reviews, post pics and videos, share events, latest offers and highlight your services/products.
Free Classifieds: You can also use free ads websites like Olx and Quikr to post business classifieds with good content and pics on regular basis.This will ensure that your business gets top search ranks on Google.
Summary – generating customer leads is easy if you have creative skills to share unique and engaging content that can connects with customers. If it is interesting, exhaustive and answers customers queries to their complete satisfaction, you can expect from such a content a steady stream of customer leads without spending anything at all. So be creative. Don’t just copy paste, be original. Think from customers point of view and create content that works for your business and helps it grow.
Nidhi Staff answered 4 years ago
I agree to the points mentioned above and would like to add that if you have a local business you can add your business listing to various online directories for free and get customer leads. Directory websites like justdial.com, indiamart.com, tradeindia.com, urbanladder.com etc are good examples of such business directories where business listings can be created without spending anything. Quite often these directory websites rank on top on google search results and ensure that your business gets the relevant visitors looking for your products or services.
Anvi Staff answered 4 years ago
The competition is extremely high these days and every business is trying its best to catch customer attention by trying innovative marketing strategies, but it remains a fact that people don’t trust information online easily. They might read the content, go through the reviews or videos but unless they are able to put their trust in your brand they seldom make a purchase.
Trust is something branding is all about. We all have spent more for that brand name even though we have another product costing less from a lesser known company. To gain customer trust, you may go through all the above mentioned activities ( but yes, these are necessary for your online business presence) and spend a huge amount on online and offline marketing activities, or you can service your existing clients to the best possible way and seek referrals from them.
In business terms this means money saved on advertising. It means keeping your customers happy and using them to advertise your business for you and THIS strategy delivers the best customer leads and that too totally FREE.
Sameer Staff answered 4 years ago
I don’t think it is possible to get good amount of quality customer leads for free unless you are exceptionally talented with content marketing skills and relentlessly hardworking – dedicated to your business marketing. If you are both, then you are more qualified to be a digital marketing professional and should consider this as your real business.
My point is that either you can manage your business and do what you are supposed to do or go about understanding marketing strategies and spend your time promoting your business online. Doing both with complete dedication is not possible. And this is the reason that majority of businesses depend on dedicated digital marketing agencies to manage their online presence.
Not all of digital marketing agencies do anything more than run PPC ads on Google, Facebook or Instagram. It costs a lot to run paid ad campaigns and not all businesses can afford it. The leads coming from social networks hardy ever convert (no one searches for products/services on social networks – they just click on ads out of curiosity – not really interested).
Google is the mainstay of lead generation and hence to get on top ranks is important. The alternative to paid ads is organic marketing which is offered by a few specialist agencies. It costs less but takes time to build a campaign targeting various keywords and hence takes time to deliver results. However, once this organic campaign builds up, it delivers top ranks on Google, reaches the target audience looking for your products and services and generates excellent quality – genuine leads specific to your business.
One agency that specialized in Organic marketing is Digital Marketing Services India – If you have a business that needs reliable internet marketing at a budget then you can consider them. They support clients across the world and can be trusted to manage your business marketing with dedication. Visit their website for details: https://digitalmarketingservicesindia.in/
Kate copper Staff answered 2 years ago
Getting customer leads can be challenging, but there are several strategies you can use to generate new leads. Here are some ways to get customer leads:
Optimize your website: Make sure your website is optimized for lead generation with clear calls to action, forms, and landing pages.
Use social media: Use social media platforms like LinkedIn, Facebook, and Twitter to reach out to potential customers and engage with them.
Content marketing: Create high-quality content that educates and informs your target audience, and share it on your website, social media, and other channels to attract and engage new leads.
Referral marketing: Encourage your existing customers to refer new leads to your business through referral marketing campaigns, incentives, or loyalty programs.
Paid advertising: Use paid advertising channels like Google Ads, Facebook Ads, or LinkedIn Ads to target potential customers with relevant ads.
Email marketing: Use email marketing to reach out to potential customers, share valuable content, and nurture relationships with leads.
Attend events: Attend industry events, conferences, or trade shows to network with potential customers and build relationships.
Cold calling: Reach out to potential customers through cold calling, but be sure to do your research and personalize your approach.
Use lead magnets: Offer lead magnets, such as free trials, demos, or whitepapers, to entice potential customers to provide their contact information and become new leads.
Remember, generating leads requires a combination of strategies and tactics, so it’s important to experiment with different approaches to find what works best for your business.